Heavy Commercial Vehicle Underwriters (HCV) – one of South Africa’s heavy, medium and light commercial vehicle underwriting managers of choice – has appointed Gullan&Gullan as official PR agency.
HCV offers a range of innovative products to support the needs of single and small fleet truck owners and drivers. Policyholders benefit from extensive advantages, such as low repudiation rates and simple policy wording. In addition, HCV pays out the Agreed Value of a vehicle, which is the amount the policyholder agrees to value the vehicle for at policy inception. HCV is committed to living their brand positioning, namely “caring for trucks+truckers” by providing a comprehensive range of products designed especially to take care of truckers while on the road and service excellence to both brokers and policyholders. In addition, HCV takes part in various initiatives to improve truck driving and maintenance behaviours, including police education and free driver training projects.
Gullan&Gullan will utilise their brand-centric™ PR approach, which involves integrating brand values throughout communications, to enhance HCV’s public profile of their CSI efforts as well as their sincere compassionate positioning, products and services. Gullan&Gullan has held the HCV advertising account for the past 4 years and looks forward to enhancing the marketing initiatives with the introduction of PR into HCV’s communication strategy.
“Since we began our advertising relationship with HCV, the underwriter has enjoyed substantial growth. And we look forward to further building the HCV brand through integrated PR, above, below and online,” concludes Michael Gullan, MD of Gullan&Gullan Advertising.
