Gullan&Gullan adds GG Boutique – exclusive fashion house for fuller-figured women – to a growing repertoire of PR clients.
GG Boutique founder, Dr Gugulethu Gule, recognised the gap in the fashion market for a retailer that serves the style needs of affluent, fuller-figured women and opened the first GG Boutique in April 2005. GG Boutique offers a unique product selection including 40 international plus-size designer labels, such as Jones New York, Tahari and Nippon Boutique, as well as GG’s own in-house label.
GG Boutique’s superior service standards have attracted high profile clientele, including senior government officials, CEOs and women in the diplomatic community. GG has also attracted the attention of customers from other African countries and overseas.
The newest branch is located at an exclusive upmarket venue in the Sandton CBD. “We look forward to growing this forward-thinking brand by applying our brand-centric™ approach in support of Dr Gule’s international expansion plan”, explains Desireé Gullan, Creative Director of Gullan&Gullan Advertising.