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04/05/2012
Be more strategic about your social media
According to the 2010 Social Media Marketing Report, 67% of marketers planned to increase their use of social media channels including blogs, Twitter, and Facebook. As more brands integrate social media into their marketing and communications plans, a social media strategy has never been more vital.
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04/04/2012
One big idea for 360°
Innovative marketing ideas drive a brand, but it’s the creativity and execution of one big idea that can make or break a campaign.
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04/03/2012
Earned media - the important marketing trend for 2012
Earned media is becoming a mantra for marketing these days. When optimised it becomes a great tool for brand engagement. But what exactly does it entail?
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04/02/2012
A love of special occassion marketing
There are several innovative marketing techniques that you as a marketer can use to boost your brand when it comes to special occasions.
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Your brand is your most important business asset. The greater the value of your brand, the greater the value of your business. Every communication relating to your brand is an opportunity to increase its value. From the quality of your products and services, to the way you answer your phone, and importantly, how you project your brand to the world.
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